A full-size, light-duty pickup truck equipped with an appropriate name, the Nissan Titan arrived for the 2004 model year. And then Nissan didn’t substantially change it for 12 years. It’s tough to remain competitive with a product investment plan like that. A new Titan arrived for 2016, previewed by a new Titan XD model providing greater payload and towing capacity than other light-duty trucks but not as much as heavy-duty trucks. The XD also offered a diesel engine in addition to a traditional V-8. By the end of 2017, the entire Titan lineup was new. But the competition hadn’t been sitting still, and it remained less competitive in many respects.
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