The 2010 Kia Optima receives minor changes after a significant refresh for 2009. Models with a V-6 engine under the hood are distinguished by a blacked-out lower rear bumper for 2010, and the V-6 can be equipped with push-button starting for the first time. Otherwise, there are no changes to the LX, EX and SX trim levels.
- After a significant refresh for 2009, there are few changes to the 2010 Optima
- Optimas equipped with a V-6 engine receive a blacked-out lower rear bumper for a sportier look
- Optima V-6 can be equipped with push-button start, which is standard on the SX trim level
- Continues in LX, EX and SX trim levels
The 2010 Kia Optima carries over from the previous model year (in which the engine and exterior were both upgraded) with only slight changes. The Optima is a midsize 5-passenger sedan, with front-wheel drive, designed on much the same lines as the Hyundai Sonata. Other competitors include the Honda Accord, Toyota Camry, and Ford Fusion.
The 2010 Kia Optima is available in three trims: LX, EX and SX. The base Optima LX features 16-inch wheels, air conditioning, power accessories, and a sound system that includes satellite radio, a CD/MP3 player, and USB input. The EX trim adds leather upholstery and leather-covered steering wheel, power adjustments on the driver's seat, trip computer, automatic climate control, fog lights, and other features. The SX model adds 17-inch alloy wheels as standard, as well as a sport-tuned suspension, leather/cloth upholstery, and sport pedals. The SX also offers distinctive instrumentation and interior and exterior trims. However, it does not include the EX's automatic climate control. Stand-alone options on the Optima EX and SX include a power sunroof, Bluetooth connectivity, upgraded front seats, a navigation system, and an Infinity sound system.
The 2010 Kia Optima's standard power plant, a 175-horsepower, 2.4-liter 4-cylinder engine, is linked to a 5-speed manual transmission on the LX and a 5-speed automatic transmission on the EX and SX models. The 4-cylinder engine delivers 22 mpg in the city and 32 mpg on the highway, according to the EPA. A 194-horsepower, 2.7-liter V-6 engine with a 5-speed automatic transmission is optional on the EX and SX trims. It delivers 20 mpg in the city and 28 mpg on the highway.
Standard safety features on the 2010 Kia Optima include anti-lock brakes, stability control, front side air bags, side curtain air bags, and active front head restraints. In government (NHTSA) crash tests, the Optima received five stars (out of five) for front- and side-impact protection.
Starting MSRP for the 2010 Kia Optima was $17,995.