J.D. Power Sales Satisfaction Index Study

The annual J.D. Power U.S. Sales Satisfaction Index (SSI) StudySM has been a benchmark in the industry for over 30 years measuring satisfaction with the sales experience among new-vehicle buyers and rejecters—those who shop a dealership and purchase elsewhere. It bases buyer satisfaction on four measures: working out the deal (15%); salesperson (15%); delivery process (15%); and facility (15%).

Product Specialists Help New-Vehicle Owners Understand Technology, Enhance Ownership Experience, Increase Future Demand

The J.D. Power 2016 U.S. Sales Satisfaction Index (SSI) StudySM reveals that 24% of owners of luxury vehicles and 16% of owners of mass market vehicles in 2016 worked with both a salesperson and a product specialist when buying or leasing their new car...
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