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Rollout of Automatic Emergency Braking Technology Appears to Be Going Smoothly

Rollout of Automatic Emergency Braking Technology Appears to Be Going Smoothly

By Joseph Dobrian, December 09, 2016
In accordance with an agreement between 20 major automakers and the U.S. government, 99% of all new vehicles sold in the United States will be equipped with automatic emergency braking (AEB) within the next 6 years. AEB, a technology for automobiles that senses and prevents an imminent collision with another vehicle, person, or obstacle by braking without driver input, will be standard equipment on all new light vehicles sold in the United States by 2022.

“Full adoption of automatic emergency braking will provide a considerable benefit to the public, and our analysis shows that the introduction of this life-saving technology has led to very few quality issues or customer concerns so far,” said Dave Sargent, vice president, global automotive at J.D. Power. “Our Early Warning System will allow any emerging issues to be quickly identified and addressed, but so far so good.”

One of the main reasons for the agreement between automakers and the U.S. government is a study by the Insurance Institute for Highway Safety (IIHS) of police-reported crashes, which shows that automatic braking and forward-collision alert systems reduce the incidence of rear-end crashes by 39%. This, according to J.D. Power, represents the beginning of a new era in vehicle safety.

When air bags were mandated, the purpose was to protect occupants in a crash. Now, technology focuses on preventing crashes—not just protecting occupants. The J.D. Power 2016 U.S. Tech Choice StudySM finds that U.S. consumers are most interested in technologies that will protect them in a collision and driving-assistance technologies that will help avoid a collision in the first place.

Reports on the efficiency of AEB are encouraging. According to data from the National Highway Traffic Safety Administration (NHTSA), analyzed by J.D. Power through its SafetyIQ platform, of the 348 brake-related complaints for select 2016 model-year vehicles that offer AEB as standard equipment, only seven are related to emergency braking technology. In addition, a SafetyIQ analysis finds that none of the 1,361 brake recalls to date are related to AEB.

For more information on J.D. Power SafetyIQ, please visit www.jdpower.com/safetyiq
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