Search in:
This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our Privacy and Cookie Notice for more details. X

Young Car Buyers Are Excited about Buying Cars

Young Car Buyers Are Excited about Buying Cars

By Jeff Youngs, January 28, 2014
According to the J.D. Power 2014 U.S. Automotive Media and Marketing Report,SM which has measured attitudinal, lifestyle, recreational, and media consumption behaviors related to the purchase of a new vehicle for more than 25 years, consumers 25 years old and younger are enthusiastic about vehicle ownership, refuting popular sentiment that they are not interested in buying a vehicle.

"There is a lot of discussion today about many young consumers not having the resources, interest or even passion to own a new vehicle," said Arianne Walker, senior director, automotive media & marketing at J.D. Power. "However, this age group really is passionate about vehicle ownership, their driving experience and the image associated with the vehicle they buy. Not only do they enjoy driving, but they also see their vehicle as a reflection of their identity."

Based upon the findings of the report:
  • 41% of young car buyers prefer a vehicle with powerful acceleration and responsive handling, compared with 36% of car buyers of all ages
  • 33% of young car buyers want their vehicle to stand out from the crowd, compared with 20% of car buyers of all ages
  • 27% of young car buyers want to personalize their vehicle with options and accessories, compared with 20% of car buyers of all ages
  • 22% of young car buyers like to drive on roads with hills and curves, compared with 13% of car buyers of all ages
  • 19% of young car buyers say that others can tell a lot about them by their choice of vehicle, compared with 10% of car buyers of all ages

Walker says that since 2009, these attitudes and sentiments among young car buyers have increased by an average of 6%, which reinforces the fact that young drivers remain interested in new vehicles and are emotionally connected to the vehicle that they choose to purchase. Automakers will want to keep this in mind, especially since buyers under the age of 25 account for 6% of all new-vehicle sales, according to the Power Information Network (PIN) from J.D. Power.

Additional Articles by J.D. Power



  Recall Roundup: Volvo to Fix Curtain Air Bag Component in S90, V90 Cross...
During the past week, Volvo Car USA recalled a number of 2017-model-year cars, wagons, and SUVs to address the vehicles’ curtain air bag system.
     
  February U.S. Auto Sales to Edge Up with Record Rebates
U.S. auto sales will eke out a 0.6% gain in February vs. a year ago with strong demand for trucks, primed by robust incentives.
     
  Infographic: Key Stats and Findings from the 2017 U.S. Vehicle...
J.D. Power's annual Vehicle Dependability Study (VDS) assesses models from the top car brands. Discover the top models in each vehicle category with this exclusive infographic.
     
  2017 J.D. Power Vehicle Dependability Study Video
Watch this video featuring the award recipients from the 2017 J.D. Power Vehicle Dependability Study.
     
  Top-Ranked Cars, Trucks, and SUVs in the J.D. Power 2017 U.S. Vehicle...
According to the results of the 2017 U.S. Vehicle Dependability Study, the following 2014 models receive an award for ranking highest in their respective vehicle segments.
     
  2017 U.S. Vehicle Dependability Study: Excellent Long-Term Quality Isn’t...
While Lexus and Porsche nameplates lead the industry in vehicle dependability, owners of many high-volume vehicles are also rewarded with excellent long-term quality.
     
  2017 Vehicle Dependability Study: Most Dependable Luxury SUVs
This Most Dependable Luxury SUVs guide includes those 2014 model-year vehicles that receive a Power Circle Rating of 4 or 5 out of a possible 5 for vehicle dependability.
     
  2017 Vehicle Dependability Study: Most Dependable Family SUVs
This buyer’s guide includes those 2014 model-year SUVs equipped with 3 standard rows of seats that receive a Power Circle Rating of 4 or 5 out of a possible 5 for vehicle dependability.
     
  2017 Vehicle Dependability Study: Most Dependable Midsize SUVs
This buyer’s guide highlights the top-rated 2014 midsize SUVs that receive a Power Circle Rating of 4 or 5 out of a possible 5 for vehicle dependability.
     
  2017 Vehicle Dependability Study: Most Dependable Small SUVs
This buyer’s guide highlights the top-rated 2014 small SUVs that receive a Power Circle Rating of 5 out of a possible 5 for vehicle dependability.
     
  2017 Vehicle Dependability Study: Most Dependable Trucks
This buyer’s guide highlights those pickup truck models that receive a Power Circle Rating of 4 or 5 out of a possible 5 for vehicle dependability.
     
  2017 Vehicle Dependability Study: Most Dependable Luxury Cars
This Most Dependable Luxury Cars guide includes those 2014 model-year vehicles that receive a Power Circle Rating of 4 or 5 out of a possible 5 for vehicle dependability.
     
  2017 Vehicle Dependability Study: Most Dependable Family Cars
This buyer’s guide highlights the top-rated 2014 family cars that receive a Power Circle Rating of 5 out of a possible 5 for vehicle dependability after 3 years of ownership.
     
  2017 Vehicle Dependability Study: Most Dependable Midsize Cars
This buyer’s guide highlights the top-rated 2014 midsize cars that receive a Power Circle Rating of 4 or 5 out of a possible 5 for vehicle dependability.
     
  2017 Vehicle Dependability Study: Most Dependable Small Cars
This buyer’s guide highlights the top-rated 2014 small cars that receive a Power Circle Rating of 5 out of a possible 5 for vehicle dependability after 3 years of ownership.
     
  2017 Vehicle Dependability Study: Most Dependable Coupes and Convertibles
This Most Dependable Coupes and Convertibles guide includes those models that receive a Power Circle Rating of 4 or 5 out of a possible 5 for vehicle dependability.
     
  Recall Roundup: Mercedes Announces 7 Recalls, but Mazda Recalls More...
During the past week, several auto manufacturers announced multiple recalls of light passenger vehicles, including Mercedes-Benz USA (7) and BMW of North America (3).
     
  GM May Exit Europe, But Road Blocks Remain
General Motors (GM) is discussing a possible sale of its Opel/Vauxhall unit in Europe to France’s PSA Group.
     
  Recall Roundup: GM Recalls Pontiac Solstice, Saturn Sky Roadsters; Toyota...
During the past week, BMW, Ford Motor Company, General Motors (GM), Hyundai Motor, Nissan Motor, Porsche, Toyota Motor, and Volkswagen Group recalled a total of 225,796 light passenger vehicles.
     
  Hagerty Publishes 2017 “Hot List” of Future Collectible Cars
Hagerty Insurance Agency gazes into its crystal ball annually for its “Hot List” and speculates that these 10 current models have the potential to be collectibles.
     
  Photo Gallery: 2018 Hyundai Elantra GT at the Chicago Auto Show
To capitalize on renewed interest in hatchbacks, Hyundai redesigns the Elantra GT for 2018.
     
  Photo Gallery: 2018 Ford Expedition at the Chicago Auto Show
Ford potentially re-writes the full-size SUV handbook with the redesigned 2018 Expedition.
     
  Photo Gallery: 2017 Nissan Titan King Cab at the Chicago Auto Show
With the debut of the new Titan King Cab (extended cab) model in Chicago, Nissan’s full-size pickup truck lineup is complete.
     
  Photo Gallery: 2017 Mitsubishi Outlander Sport Limited Edition at the...
The 2017 Mitsubishi Outlander Sport Limited Edition features new exterior design treatments including an alloy fuel door, black-painted door mirrors and 18-in. alloy wheels, fog lamps, HID headlamps, rearview camera, and a Limited Edition badge.
     
  Photo Gallery: 2018 Subaru Legacy at the Chicago Auto Show
Highlights of the new 2018 Subaru Legacy include revised styling, improved interior materials, re-tuned steering and suspension, and upgraded driver-assistance and infotainment technology.
     
  Photo Gallery: Highlights from the 2017 Chicago Auto Show
In terms of public attendance, the annual Chicago Auto Show wins the popularity contest. This year several new models were revealed. See the highlights in our photo gallery...
     
  Dodge to Honor 80 Years of Muscle Car Heritage with Mopar '17 Dodge...
To celebrate Mopar brand’s 80-year history, Dodge will display an anniversary edition Mopar ‘17 Dodge Challenger at the 2017 Chicago Auto Show.
     
  Chevrolet Rolls Out Redline Packages for Nine Models
Chevrolet will offer its Redline special-edition package on nine of its models, the automaker announced at the 2017 Chicago Auto Show.
     
  Toyota Unveils 2018 RAV4 Adventure Package in Chicago
Toyota Racing Development (TRD) engineers have come up with a new, fun-to drive RAV4 variant for families with active lifestyles.
     
  Nissan Adds King Cab Body Style to Full-Size Titan, Titan XD Truck Lineup
This week at the Chicago Auto Show, Nissan unveiled a new King Cab body style for its 2017 Titan and Titan XD lineup of large pickups.
     
  Toyota Debuts TRD Sport-Tuned 2018 Tundra, Sequoia Variants
Two large Toyota trucks—the Tundra pickup and full-size Sequoia SUV—have been given sporty styling, tuning, and handling upgrades for 2018.
     
  2018 Hyundai Elantra GT Preview
A new 2018 Hyundai Elantra GT is on the way, arriving in the U.S. during the summer of 2017.
     
  Nissan Extends Midnight Edition Package to Six Car, SUV Models
Nissan plans to offer its Midnight Edition packages across six model lines in its car and SUV lineup—models that account for 75% of the brand’s U.S. sales.
     
  VW Atlas Weekend Edition Concept Cues Up for Campers
This week, Volkswagen will demonstrate road-trip-worthy features in its 2018 VW Atlas Weekend Edition SUV concept.
     
  Ram Debuts Night Editions of 2500, 3500 HD Large Pickups in Chicago
Fiat Chrysler Automobiles’ (FCA) Ram truck brand unveiled new special-edition Night packages for the 2017 Ram 2500 HD and 3500 HD three-quarter-ton large pickups.
     
  Infiniti Unwraps Q50, QX80 Signature Editions in Chicago
Nissan Motor Co.’s Infiniti luxury brand will unveil two special-edition variants at the 2017 Chicago Auto Show that starts this weekend.
     
  Ram 1500 Sport Edition in Copper Arrives at Chicago Auto Show
This week, Ram truck brand will introduce a limited-edition 2017 Ram 1500 Copper Sport large pickup at the 2017 Chicago Auto Show.
     
  2017 Chicago Auto Show
News and highlights from the 2017 Chicago Auto Show.
     
  2018 Dodge Durango SRT Preview
Billing its new high-performance SUV as domestic, but not domesticated, Fiat Chrysler Automobiles unveiled the 2018 Dodge Durango SRT.
     
  New for 2017: Kia
Among the changes for Kia for 2017, the automaker is launching the Niro, a gas-electric hybrid with style, utility, and 50 mpg in combined driving.
     
  2018 Ford Expedition Preview
A redesigned Ford Expedition goes on sale this fall and is likely to represent the benchmark against which all full-size SUVs are measured.
     
  Jeep Fortifies 2017 Wrangler Rubicon with Recon Package
Jeep brand this week introduces a tougher, more striking 2017 Wrangler Rubicon Recon variant.
     
  Recall Roundup: Nissan Announces Large Altima Recall; BMW to Fix Air Bag...
During the past week, various automakers issued recalls of a total of approximately 621,000 light passenger vehicles, the majority of those coming from Nissan North America.
     
  2017 Super Bowl LI Auto Ads to Entertain Millions
What’s more American than apple pie? The Super Bowl and star-studded commercials, including a host of auto spots.
     
  2018 Subaru Legacy Preview
The 2018 Subaru Legacy receives a number of updates that are designed to keep it competitive among midsize family sedans.
     
  2018 Mercedes-AMG E63 S Wagon to Debut in Geneva
Mercedes-AMG Performance Division will bring the 2018 E63 S wagon to the United States in the fall.
     
  VW Offers Buybacks, Cash in Second Diesel Settlement
German automaker Volkswagen (VW) this week said it will pay up to $1.2 billion to settle with U.S. owners of vehicles with 3.0-liter diesel engines.
     
  2017 Manufacturer Website Evaluation Study Cross-Device—Winter:...
Mobile devices are gaining ground as research tools, for consumers shopping for a new car. Learn more about the recently published and newly redesigned J.D. Power 2017 Manufacturer Website Evaluation Study Cross-Device—Winter.
     
  New for 2017: Hyundai
Small cars are a big deal for Hyundai in 2017 as the automaker launches its new Ioniq model and a redesigned Elantra sedan.
     
  Recall Roundup: Volkswagen Recalls 582,000 VW, Audi Vehicles for Variety...
During the past week, various automakers issued recalls of a total of 618,000 light passenger vehicles—the great majority of those coming from Volkswagen Group of America.
     
  U.S. Auto Sales Cool Off a Bit in January
January new-vehicle sales in the United States cooled from a hot ending in December 2016.
     
  How Car Companies Inspect Vehicles for Certified Pre-Owned Programs
Purchasing a certified pre-owned (CPO) vehicle is a smart way to get a like-new car, truck, or SUV at a great price with a formidable warranty.
     
  January U.S. Auto Sales Expected to Dip after Strong 2016 Finish
It’s not unexpected that total (retail and fleet) light-vehicle sales in January will recede by 1.8% to fewer than 1.13 million units, according to a sales forecast update from J.D. Power and auto forecasting partner LMC Automotive.
     
  Audi Debuts Drop-Top 2017 R8 V10 Spyder Sports Car
This spring, Audi will begin selling its “strikingly more athletic” 2017 R8 V10 Spyder performance sports car that features a roof that opens or closes in just 20 seconds at 30+ mph speeds.
     
  Ford GT Bests McLaren, Ferrari Models in Lap Times on Canada Track
Ford this week reported that its all-new slick GT supercar achieved a top speed of 216 mph and is now the automaker’s fastest car ever.
     
  New for 2017: Lexus
For 2017, several Lexus models gain the automaker’s Lexus Safety System+ technology. Otherwise, changes are minor aside from a subtle refresh of the IS sedan.
     
  BMW Updates 2018 4 Series with Minor Styling, Handling Tweaks
BMW this week revealed a few updates for its 2018 4 Series compact premium car that will be available as a coupe, convertible, and 4-door Gran Coupe.
     
  New Ford Platform Automates Entire Purchase Process
Coming to Ford dealerships soon: a new platform that provides a fast and easy way for customers to purchase or finance a new Ford vehicle in minutes, on a dealership website, from anywhere, on any internet-connected device.
     
  Recall Roundup: More Takata Air Bag Woes as Automakers Recall 3 Million...
A problem with air bag inflators, used as original or replacement equipment, is responsible for almost all of the more than 3 million light passenger vehicles that were recalled by various automakers during the past week.
     
  J.D. Power to Release 2017 Vehicle Dependability Study Findings on...
On February 22, 2017, J.D. Power will release the results of its annual U.S. Vehicle Dependability Study (VDS).
     
  Ford Unveils Sleeker Mustang Convertible with More Technology
Ford last week took the wraps off its new, more athletic 2018 Ford Mustang convertible.
     
  J.D. Power Offers New, Competitive Residual Value Predictor
J.D. Power is launching a benchmark product to help automakers, their finance companies, and other lenders calculate accurate residual values for vehicles when they are first leased.
     
  Predicted Economic Headwinds Could Portend Boom for Car Sales, Bust for...
If global oil demand continues to increase, global oil production continues to decrease, and discovery of new oil fields continues at 2015’s record low success rate, could the world plunge into an economic recession in 2018 fed by an oil crisis?
     
  Mini Previews New John Cooper Works Countryman Peppy Small SUV
Mini, BMW’s sporty British car brand, provided a glimpse of its second-generation John Cooper Works Countryman small SUV that bears elements from the brand’s sports car racing heritage.
     
  Recall Roundup: Ford Recalls 2017 Super Duty Pickups to Inspect Fuel Tank...
During the past week, BMW of North America (BMW), Ford Motor Company (Ford), Maserati North America (Maserati), Toyota Motor (Toyota), and Volvo Cars USA (Volvo) recalled a grand total of 12,605 light passenger vehicles.
     
  2018 Ford Mustang Preview
A freshened version of the Mustang arrives for the 2018 model year, with sharper and sleeker styling, reworked mechanical components, and the latest in safety, infotainment, and convenience technologies.
     
  2017 U.S. Auto Avoider Study: Three of Four Car Buyers Avoid Considering...
Although 2016 was a record year for SUV sales, the recently published J.D. Power 2017 U.S. Auto Avoider Study shows that three of every four car buyers don’t even consider buying an SUV.
     
  Dodge to Flex More Muscle, Teases 2018 Challenger SRT Demon
As if the 707-horsepower Challenger SRT Hellcat wasn’t enough to satisfy even the most power-obsessed muscle car enthusiasts, Dodge has now announced that an even more extreme Challenger is on the way.
     
  Photo Gallery: Highlights from the 2017 Detroit Auto Show
In January of each year, Detroit’s Cobo Center plays host to one of the largest and first major auto show of the season in North America. Collected on the pages that follow, in alphabetical order, are highlights from the 2017 North American International Auto Show (NAIAS).
     
  2018 Audi SQ5 Preview
If you’re shopping for a powerful midsize luxury SUV then you may be particularly interested in the new 2018 Audi SQ5, which the automaker introduced at the 2017 North American International Auto Show in Detroit.
     
  Volvo Debuts "Drive Me" Self-Driving Pilot at Detroit Auto Show
Volvo Cars brought the Hain family from Sweden to the North American International Auto Show (NAIAS) press preview stage in Detroit to describe their participation in the automaker’s 2017 “Autonomous” driving research pilot in Gothenburg, Sweden.
     
  2018 Mercedes-Benz GLA-Class Preview
At the 2017 North American International Auto Show in Detroit, Mercedes-Benz announced a minor refresh of its smallest SUV, the GLA-Class crossover.
     
  Honda to Add New Hybrid Model and Expand Systems to Light Trucks
Honda made news at the press previews for the 2017 Detroit Auto Show this week by announcing that it will introduce a new hybrid model in 2018 that will be produced in the United States.
     
  Infiniti QX50 Concept Preview
Infiniti is moving its well-received QX Sport Inspiration Concept vehicle to the next stage of its journey to production, as seen by the Infiniti QX50 Concept that debuted at the 2017 North American International Auto Show in Detroit.
     
  Ford Announces Return of Two Icons at Detroit Auto Show: Ranger and Bronco
Ford generated news at the press previews for the 2017 Detroit Auto Show with the announced return to the North American market of its iconic Ranger midsize pickup in 2019, with a new Bronco midsize SUV to arrive in 2020.
     
  Audi Q8 Concept Preview
Technically, the Audi Q8 is a concept vehicle, but there is more than a suggestion of production intent to this new SUV.
     
  Recall Roundup: Volkswagen Recalls 135K Small Cars to Update ABS Software
During the past week, Mercedes-Benz USA (Mercedes) and Volkswagen Group of America (Volkswagen) issued vehicle recalls, affecting a total of 183,540 light passenger vehicles.
     
  2018 Honda Odyssey Preview
Among minivans, the redesigned 2018 Honda Odyssey - shown for the first time at the 2017 North American International Auto Show (NAIAS) in Detroit - appears to be one of the best of the breed.
     
  Volkswagen Electric MPV Debuts in Detroit as VW I.D. Buzz Concept
Volkswagen has taken an icon into the future with the world debut of a retro-futuristic I.D. Buzz electric multi-purpose vehicle (MPV) concept.
     
  2018 Lexus LS Preview
At the 2017 North American International Auto Show in Detroit, Lexus introduced the new 2018 LS 500, which has what it takes to credibly cap the automaker’s lineup.
     
  2018 Chevrolet Traverse Preview
Among the largest models in its competitive set, the redesigned 2018 Traverse is a midsize crossover SUV that carries just as many people and more cargo than the more expensive, full-size Chevy Tahoe.
     
  Nissan Previews Future Car Design with Vmotion 2.0 Concept in Detroit
Nissan this week provided a glimpse of its future direction in car design by previewing an emotionally dynamic and futuristically styled Vmotion 2.0 concept car that will lead to eventually creating what the automaker describes as zero-emission autonomous vehicles.
     
  2018 GMC Terrain Preview
Introduced at the 2017 North American International Auto Show in Detroit, the 2018 GMC Terrain swaps some of its distinctive styling cues for a smoother, softer, and more modern look.
     
  2018 Kia Stinger Preview
At the 2017 Detroit Auto Show, Kia introduced the 2018 Stinger, the production version of its GT Concept originally shown at the 2011 Frankfurt Motor Show.
     
  2018 Ford F-150 Preview
The Ford F-150 pickup truck gets a significant update for 2018 that is sure to cement its status as the best half-ton rig you can buy.
     
  2018 Volkswagen Tiguan Preview
Based on Volkswagen Group’s modular MQB vehicle architecture – found under the Audi A3, TT, Q3, and upcoming 2018 Q5 as well as the Volkswagen Golf, Passat, and upcoming 2018 Atlas – the new 2018 Tiguan is in excellent company.
     
  2018 Toyota Camry Preview
With the redesigned 2018 Camry, Toyota aims to provide some sizzle to the styling and some dynamism to the driving dynamics.
     
  2017 Nissan Rogue Sport Preview
Known in other parts of the world as the Qashqai, the new 2017 Nissan Rogue Sport is wisely renamed for the U.S. market.
     
  Vehicle History Report
Read J.D. Power articles and advice on pre-owned vehicles. Order a vehicle history report from CARFAX.
     
  2018 Subaru WRX and WRX STI Preview
Subaru is announcing in conjunction with the 2017 North American International Auto Show (NAIAS) in Detroit that the 2018 WRX and WRX STI will continue on their existing platforms and with their current exterior styling and interior design.
     
  Sample a Variety of New Cadillac Models with "Book" Monthly...
This week, GM’s Cadillac brand announced a new way to experience driving one of its luxury cars or SUVs with a premium “white glove” vehicle subscription service called “Book.”
     
  Photo Gallery: Highlights from the 2017 Consumer Electronics Show
This week, automakers, technology giants, and suppliers are taking innovation in vehicles and autonomous vehicle technology with artificial intelligence and connectivity to new heights at the 2017 Consumer Electronics Show (CES) in Las Vegas, NV.
     
  Volkswagen to Debut 2018 Atlas SUV with R-Line Treatment in Detroit
Volkswagen revealed that it will offer the sporty R-Line trim on its new 2018 Volkswagen Atlas midsize SUV that will debut at the 2017 North American International Auto Show (NAIAS) next week in Detroit.
     
  New for 2017: Toyota Trucks, SUVs, and Vans
Toyota gives the popular Highlander SUV a thorough update for the 2017 model year. The new 2017 Tacoma TRD Pro debuts, too. Other changes are relatively minor. Find out what's new for each 2017 Toyota truck, SUV, and van model in this buyer's guide...
     
  U.S. Auto Sales Finish Strong in December, Set Another Annual Record
In calendar 2016, new-vehicle sales in the U.S. market surpassed 17.5 million units, eclipsing 2015 by more than 50,000 units.
     
  Chrysler Portal Concept Preview
Chrysler introduced what it believes to be the future of personal transportation at the annual Consumer Electronics Show (CES) in Las Vegas.
     
  Recall Roundup: Honda Recalls Odyssey Minivan to Address Second-Row Seat...
During the past week, American Honda Motor Co. (Honda) issued three product recalls affecting a total of 650,481 light passenger vehicles, primarily the Honda Odyssey minivan.
     
  Ford Announces 13 Electric Hybrids by 2020, Expanded U.S. Plant, New Jobs
Ford Motor Co. today announced preliminary details about plans to electrify two of its most popular and iconic models—the F-150 pickup and sporty Mustang.
     
  New for 2017: Toyota Cars
Toyota brings in three models from the defunct Scion brand for the 2017 model year, renaming them in the process. Detailed changes for each 2017 Toyota car model are shown on the pages that follow.
     
  5 Fast Facts: 2017 Volvo XC90
Volvo redesigned the XC90 midsize premium SUV for the 2016 model year. Here are five fast facts about the 2017 Volvo XC90 SUV that seats up to 7...
     
Advertisement