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J.D. Power to Release 2016 Initial Quality Study Findings June 22

J.D. Power to Release 2016 Initial Quality Study Findings June 22

By Jeff Youngs, April 05, 2016

On June 22, 2016, J.D. Power is scheduled to publicly release highlights and car quality ratings from its 2016 U.S. Initial Quality Study (IQS). Published annually since 1986, the IQS is the industry benchmark study of new-vehicle quality, measuring problems experienced by owners of new vehicles after 90 days. Throughout the years, J.D. Power research has shown that initial quality is a leading indicator of how dependable vehicles will be over time.

In 2013, J.D. Power redesigned the IQS in order to better measure owner satisfaction with the new technologies and features that are available on today's vehicles. According to the results of the 2015 IQS, which measured the initial ownership experience of more than 84,000 purchasers and lessees of new 2015 model-year vehicles, voice-recognition systems were often cited as problematic, as the majority of models included in the study that had voice-recognition systems experienced 10 or more problems per 100 vehicles (PP100) related to that feature. Of note, the number of owners who indicated having voice recognition in their new vehicle increased to 67% in 2015 from 57% in 2013.

Additional key findings of the 2015 IQS included:

  • Korean automotive brands took the lead in terms of new-vehicle quality in the United States, as they showed a significant drop in the number of PP100.
  • Japanese brands collectively fell below industry average for the first time in the study's 29-year history.
  • The industry experienced a 3% year-over-year improvement in initial quality, averaging 112 PP100, compared with 116 PP100 in 2014.
  • Korean brands averaged 90 PP100 collectively, an improvement of 11 PP100 from 2014. European brands (113 PP100) outperformed U.S. and Japanese brands, which tied at 114 PP100.
  • For a third consecutive year, entertainment and connectivity systems were the most problem-prone area in the automotive business
  • Porsche ranked highest in initial quality for a third consecutive year, with a score of 80 PP100. Kia ranked second at 86 PP100—an improvement of 20 PP100 from 2014 and the first time in the history of the study that the Korean car brand led all Non-Premium makes in initial quality.


Details and car quality ratings associated with the J.D. Power 2016 U.S. Initial Quality StudySM will be available on and after June 22, 2016.

Additional Research:

Untitled Document

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