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J.D. Power to Release 2016 Automotive Performance, Execution and Layout Study Findings July 27

J.D. Power to Release 2016 Automotive Performance, Execution and Layout Study Findings July 27

By Jeff Youngs, July 13, 2016
On Wednesday, July 27, highlights of the 2016 edition of the J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) StudySM will be released to the public, announcing the top-ranked models in 26 different vehicle segments. Published annually for 21 years, the APEAL Study measures how gratifying a new vehicle is to own and drive.

Based on responses from consumers who have owned their new vehicles for at least 90 days, the APEAL Study compiles the likes and dislikes of survey respondents regarding more than 70 different vehicle attributes. The study focuses on vehicle design, content, layout, and performance.

2015 APEAL Study Rankings and Highlights
According to the findings of the 2015 U.S. APEAL Study, the latest safety-related technologies were among the drivers of customer satisfaction with new vehicles. The 2015 study found that certain safety features can significantly boost APEAL Index scores. For example, the overall score among owners of vehicles with blind-spot monitoring and warning systems was 38 points (out of a possible 1,000) higher than among those whose vehicle lacked these systems.

Another key finding of the study was that the gap in overall APEAL Index scores between premium (or luxury) and non-premium vehicle brands had narrowed significantly. While premium brands historically perform higher than non-premium brands in the APEAL Study, the 2015 study showed that the gap between the two was the smallest it had been in the past 10 years.

Additional highlights from the 2015 U.S. APEAL Study:

  • 36% of owners had blind-spot monitoring and warning systems in their vehicle (up 7 percentage points from 2014)
  • 21% had lane-departure warning systems (up 5 percentage points)
  • 46% had park-assist/backup warning (up 4 percentage points)
  • 25% had collision-avoidance/alert systems (up 4 percentage points)
  • 69% of owners who had blind-spot warning systems and 62% with park-assist systems indicated they used them every time they drove
  • Only 15% of all owners surveyed said they had previous experience with blind-spot warning systems, and only 39% said their dealer explained the feature to them upon vehicle delivery
  • Porsche ranked highest among brands, achieving the highest overall score (874) for an 11th consecutive year
  • Following Porsche in the nameplate rankings were Jaguar (855), BMW (854), Mercedes-Benz (853), and Audi (852)
  • Mini was the highest-ranked Non-Premium brand in the study, with a score of 825
  • Eight auto brands had multiple segment award recipients, including Chevrolet, Ford, and Porsche (three each); and Audi, BMW, Dodge, Mazda, and Mini (two each).

Details associated with the 2016 U.S. APEAL Study will be available on on July 27, 2016, at 10 a.m. EDT/7 a.m. PDT.

Additional Research:

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