J.D. Power to Release 2015 APEAL Study Results July 22
On Wednesday of this week, highlights of the J.D. Power 2015 U.S. Automotive Performance, Execution, and Layout (APEAL) StudySM will be released to the public, revealing the top-ranked models in 26 different vehicle segments. Published annually for 20 years, the APEAL Study measures how gratifying a new vehicle is to own and drive.
Based on responses from consumers who have owned their new vehicles for at least 90 days, the APEAL Study compiles the likes and dislikes of survey respondents with regard to more than 70 different vehicle attributes. The study is focused on vehicle design, content, layout, and performance.
2014 APEAL Study Rankings and Highlights
According to the findings of the 2014 U.S. APEAL Study, automakers improved customer satisfaction with regard to fuel economy, but declined in terms of satisfaction in other areas. In particular, the study determined that automakers needed to improve the functionality of new features and technologies.
In the 2014 study, Porsche was the highest-ranked nameplate for a 10th consecutive year. Among mass-market brands, Hyundai ranked highest for overall appeal, becoming the first nameplate to rank highest among non-premium brands in both the APEAL Study and the J.D. Power Initial Quality StudySM (IQS).
Additional highlights from the 2014 U.S. APEAL Study included:
- Porsche received a total of three segment awards, for the 911, Boxster, and Cayenne
- Dodge received a total of three segment awards, for the Challenger, Charger, and Dart
- Audi, Ford, Mercedes-Benz, and Nissan each received two segment awards
Details associated with the 2015 U.S. APEAL Study will be available on www.Autos.JDPower.com on July 22, 2015, at 10 a.m. EDT/7 a.m. PDT.