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J.D. Power to Release 2014 Initial Quality Study Findings June 18

J.D. Power to Release 2014 Initial Quality Study Findings June 18

By Jeff Youngs, June 16, 2014

On June 18, 2014, J.D. Power is scheduled to publicly release its 2014 U.S. Initial Quality Study (IQS). Published annually for 28 years, IQS is the industry benchmark study of new-vehicle quality, measuring problems experienced by owners of new vehicles after 90 days. Throughout the years, J.D. Power research shows that initial quality is a leading indicator of how dependable vehicles will be over time.

Last year, J.D. Power redesigned the IQS in order to better measure owner satisfaction with the new technologies and features that are available on today's vehicles. According to the results of the 2013 Initial Quality Study, which measured the initial ownership experience of more than 83,000 survey respondents, nearly two-thirds of respondents experienced design-related problems as opposed to component defects, signaling new challenges for automakers because design problems are less likely to be resolved at the dealership than are defects.

Additional key findings of the 2013 IQS included:
  • Many problems experienced by new-vehicle owners related to the driver interface, the controls, displays, and procedures for operating features such as Bluetooth, navigation, and more
  • Fewer than 10% of vehicle owners returned to the dealership within the first 90 days of ownership to address design-related problems
  • Porsche ranked highest in initial quality among all brands
  • GMC ranked highest in initial quality among mainstream or Mass Market brands
  • Scion owners experienced the greatest number of problems per vehicle among all brands
  • Land Rover owners experienced the greatest number of problems per vehicle among premium brands

Details associated with the J.D. Power 2014 U.S. Initial Quality StudySM will be available on and after June 18, 2014.

Additional Research:

Untitled Document

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