J.D. Power Announces Dealer of Excellence Program
“The Dealer of Excellence Program will assist car buyers who are looking for an exceptional dealership where they can confidently buy a vehicle,” said Chris Sutton, vice president of automotive retail for J.D. Power. “Certified dealers will also benefit by leveraging the J.D. Power brand and promoting their dealership’s commitment to an outstanding customer purchase experience—with the intent of increasing showroom traffic and selling more cars.”
J.D. Power U.S. Sales Satisfaction Index (SSI) Study.SM Thus, proportionally more dealerships from top-performing brands can become J.D. Power Dealers of Excellence.
Regardless of brand, vehicle dealers who qualify for the Dealer of Excellence certification must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in the SSI Study. They must also pass an in-dealership sales process verification and show they meet or exceed J.D. Power sales best practices. Those best practices include:
- Listing vehicle inventory and pricing on the dealership website
- Negotiating in an efficient and transparent manner
- Offering a fair trade-in value
- Presenting a clear and easy-to-understand F&I product menu
A certified Dealer of Excellence dealership is permitted to market its achievement for 12 months, with marketing tools such as a J.D. Power Dealer of Excellence trophy, online marketing collateral, and in-store merchandise displays. Certified dealerships also will be listed on www.jdpower.com, so consumers can find the most highly regarded dealers of a specific brand, in their market.