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2018 U.S. Original Equipment Tire Customer Satisfaction Study: Run-flat Tires No Longer Deflating Customer Satisfaction

2018 U.S. Original Equipment Tire Customer Satisfaction Study: Run-flat Tires No Longer Deflating Customer Satisfaction

By Joseph Dobrian, March 22, 2018

Overall customer satisfaction with original equipment tires continues to improve significantly since 2015, and shows a year-over-year increase from 2017, according to the J.D. Power 2018 U.S. Original Equipment Tire Customer Satisfaction Study.SM At the same time, the satisfaction gap between run-flat tires and conventional tires is closing.

The annual study measures tire owner satisfaction in four key areas (in order of importance): tire wear; tire ride; tire appearance; and tire traction/handling. Rankings cover four vehicle segments: luxury; passenger car; performance sport; and truck/utility.



Michelin ranks highest in all four vehicle segments, scoring 765 in luxury; 753 in passenger car; 774 in performance sport; and 731 in truck/utility.

“The rise in satisfaction helps validate tire manufacturers’ efforts to meet the demands of OEMs while simultaneously improving the customer experience,” said Brent Gruber, Senior Director, Automotive Quality Practice at J.D. Power. “The fact that there is little difference in satisfaction between run-flat and traditional tires is a great example. Many OEMs have been replacing spare tires with run-flats to help reduce vehicle weight and improve fuel efficiency. Just a few years ago run-flat tires were a detriment to customer satisfaction, but the experience is much more positive now.”

Consumer Tips
Based on the study, J.D. Power offers the following consumer tips:
  • Don’t automatically rule out purchasing a new vehicle with run-flat tires. In many cases, they will come as standard equipment, and run-flat tire performance has improved dramatically.
  • If you have a choice of tires on your new vehicle, tell your dealer about how you will use the vehicle, to determine which type of tire is best for your purposes.
  • Stay current with the evolution of tire technology. New products are always in research and development.


About the Study
The 2018 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from 30,477 owners of 2016 and 2017 model-year vehicles, and was fielded in October-December 2017.


Additional Research:


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