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2017 Seat Quality and Satisfaction Study: Magna Leads in Seat Satisfaction

2017 Seat Quality and Satisfaction Study: Magna Leads in Seat Satisfaction

By Joseph Dobrian, August 24, 2017

J.D. Power has just published its 2017 Seat Quality and Satisfaction Study to provide automotive manufacturers and suppliers with quality and satisfaction information related to light passenger-vehicle seating systems. The study may be used as an integral tool in the development and marketing of new and existing automotive seat products.

But the results are just as interesting to a consumer audience. After all, some drivers spend a considerable amount of time behind the wheel, whether for work or pleasure, and it’s helpful to know which vehicles offer the most comfortable seats.

Twenty-two attributes are used to measure seat quality and three are used to measure seat belt quality. Twelve attributes measure satisfaction. The study asks new-vehicle owners to rate the quality of their vehicle’s seats and seat belts with respect to whether they have experienced defects/malfunctions or design problems during the first 90 days of ownership.

The study presents seven segment awards based on the J.D. Power vehicle segment designations: mass market compact car; mass market compact SUV/MPV; mass market midsize/large car; mass market midsize/large SUV; mass market truck/van; luxury car; and luxury SUV.

For each segment, the award for highest quality seats is based exclusively on the total seat problems per 100 (PP100) score (seat quality within segment). Awards are presented to the seating system supplier.

Seat Supplier Magna Earns Three of Seven Awards
The seat-maker Magna takes three of the seven first-place awards in the 2017 study. Adient wins in two segments; Lear and Avanzar Interior Technologies each take one first-place award.

In the luxury car segment, the top scorer was Magna (0 PP100), which supplies seats for the Audi A3. Toyota Boshoku Corp.’s seats for the Lexus RC received a score of 2.7 PP100; in a tie for third, with 3.4 PP100, are Lear Corp.’s seats for the Audi A6 and Porsche 911, and Toyota Boshoku’s seats for the Lexus GS.

In mass market compact cars, Lear achieves the best score with 3.3 PP100 for its Chevrolet Cruze seats. TS Tech’s Honda Civic seats score 4.2 PP100; Delta Kyogo’s Mazda MX-5 Miata seats score 4.4 PP100.

Adient’s seats for the Kia Cadenza (2.8 PP100) earn the award in the mass market midsize/large car category. Adient’s seats for the Chevrolet Malibu come second, at 4.4 PP100, and Tachi-S Co. ranks third, at 4.5 PP100, for its Nissan Maxima seats.

Adient wins the luxury SUV category, too, scoring only 0.8 PP100 for its Porsche Cayenne seats. Lear comes second, with 2.0 PP100 for its BMW X4 seats, while TS tech wins third place with 2.3 PP100 for its Acura RDX seats.

In the mass market compact SUV/MPV segment, Magna’s Ford Escape seats take the prize, with 3.1 PP100. Lear (Hyundai Tucson) and TS Tech (Honda CR-V) tie for second with 4.1 PP 100.

Magna also wins the mass market midsize/large SUV award for its Ford Edge seats (5.8 PP100), while Toyota Bosoku takes both second and third for its work with the Toyota Highlander (6.7 PP100) and Toyota 4Runner (6.9 PP100).

Avanzar Interior Technologies wins first place in the mass market truck/van category for the Toyota Tundra (4.0 PP 100); Adient (4.6 PP100, Ram 1500) comes second; TS Tech (4.8 PP100, Honda Ridgeline) takes third place.

About the Study
The 2017 Seat Quality and Satisfaction Study is based on responses from more than 77,000 purchasers and lessees of new 2017 model-year cars and light trucks registered in November-December 2016 and January-February 2017. The study was fielded from February through May 2017.

Additional Research:

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