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2014 APEAL Study: All-New Models Improve in Key Areas

2014 APEAL Study: All-New Models Improve in Key Areas

By Jeff Youngs,

When automakers redesign a model or introduce an all-new vehicle to the market, buyers generally find them to be improved in key areas. However, according to the J.D. Power 2014 Automotive Performance, Execution, and Layout (APEAL) Study,SM car companies must continue to strive for improvement in other areas that also impact vehicle owner satisfaction.

Based on the findings of the 2014 APEAL Study, new-vehicle owners rated redesigned and all-new models significantly higher than carryover models in the following areas:
  • Fuel economy and driving range
  • Rear-seat entertainment system
  • Insulation from outside noise
  • Second-row seat room
  • Look and feel of the interior
  • Ability to play external music devices

According to the latest APEAL Study, redesigned and all-new models do not demonstrate significant improvement over carryover models in the following areas:
  • Usefulness of navigation controls and functions
  • Voice-recognition technology
  • Cupholders
  • Vehicle applications
  • Transmission smoothness

The implication of these findings is that while automakers are designing more appealing interiors with many technology solutions, they still must strive harder to make them more intuitive and easier to use.

Additional Research:

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