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Nissan, AutoGravity Join Forces On Auto Financing

Nissan, AutoGravity Join Forces On Auto Financing

By Joseph Dobrian, January 30, 2018
Nissan’s captive finance arm, Nissan Motor Acceptance Corporation (NMAC), has announced its new collaboration with the mobile-first AutoGravity automotive shopping and financing platform. This means that consumers looking to purchase a new Nissan car, truck, SUV, or van can now select any Nissan vehicle on their smartphones, and minutes later they’ll also have access to personalized retail and lease preapproval offers for that vehicle.

AutoGravity employs proprietary technology to connect consumers, lenders, and dealers through a modern digital marketplace. The Irvine, Calif.-based firm partners with leading banks and manufacturer-affiliated lenders like NMAC to improve convenience and transparency to the consumer, as well as a wider range of options.

“NMAC wants to provide consumers the most seamless automotive financing process possible,” said Kevin Cullum, president of NMAC. “With our participation on the AutoGravity app, we are able to utilize this cutting-edge technology to connect with digital-savvy consumers and provide them with NMAC loan and lease preapproval options.”

The AutoGravity app provides the customer the following functions, in this order:
  • Select any make and model of any new or used car available in the United States.
  • Browse thousands of cars by trim, color, body type, and other attributes. The platform shows the closest dealers and inventory based on vehicle preference and geo-location.
  • Search for financing. Users can scan their driver’s license and connect to social media to pre-fill the application.
  • Receive up to four personalized preapproval finance offers in minutes, and complete the purchase or lease at the selected dealership.

Nissan notes that AutoGravity protects consumer information with advanced bank-level encryption and proprietary data security technologies, processing sensitive information in a safe and secure way. More than one million consumers have downloaded AutoGravity since it launched in the summer of 2016, and their requests have added up to more than $1 billion in financing. The AutoGravity platform is available across the United States. NMAC financing options are currently available on the AutoGravity app in California, and will be available nationwide in mid-2018.

This app is available for download from the Apple App Store and the Google Play Store. AutoGravity is also available as a mobile-responsive web-app at

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