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Volvo Previews New "Street Fashion" XC40 Small Premium SUV

Volvo Previews New "Street Fashion" XC40 Small Premium SUV

By Philly Murtha, July 24, 2017

Updated 9/21/2017

Volvo last week provided a few details about its first XC40 small premium SUV that will launch in the U.S. market next year. The new XC40, which will likely be a 2019 model, joins Volvo’s stable of XC60 and XC90 premium SUVs and will likely be offered with a plug-in hybrid electric powertrain option. News reports suggest that the XC40 may debut at this fall’s Frankfurt Motor Show (Sept. 14-24).

Volvo designers are creating a fresh and creative way to customize the new small luxury SUV that they call “playful and vibrant” with a broad choice of colored exteriors and interiors that will use a variety of materials. The new XC40 is targeted to appeal to younger consumers with fashion, design, and pop culture sensibility who often live in metro areas. These consumers want a vehicle to reflect their personality and the XC40 is that vehicle, said Thomas Ingenlath, Volvo Cars chief designer.

Color combinations to be offered will range from solid, single color themes to two-tone treatments in vivid colors with interior options that will deliver a “youthful but premium” feel, Volvo says. An example of new color choices will include a warm Lava Orange carpet and Oxide Red upholstery along with a range of new and distinct trims in a variety of materials with design inspired by urban architecture and map-like decoration on panels. Felt-based carpet, headliners, and door inserts will provide a modern touch to the XC40 interior.

The upcoming XC40 most likely will feature some design cues from a small, quirky crossover concept developed in 2016 and will be built on Volvo’s Compact Modular Architecture (CMA) platform that can support hybrid electric powertrains. It will likely be front-wheel drive (FWD).

Through the first six months, compact premium SUV sales climbed 23% from a year ago, according to sales data compiled by J.D. Power and auto forecasting partner LMC Automotive. Rivals to the XC40 will include the Mercedes-Benz GLA-Class, Audi Q3, and the Land Rover Range Rover Evoque.

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