Volvo Enters Luxury Market with Flagship S90 Sedan
By Joseph Dobrian, December 02, 2015
Volvo debuted its new S90 in Gothenburg, Sweden this week: the automaker’s official entry into the luxury sedan market. Volvo says the introduction of the 2017 S90 sets a new standard for the luxury segment, with superior materials, technology, comfort, and class-leading semi-autonomous features.
The new Volvo S90 will combine the automaker’s signature Scandinavian design with cutting-edge safety features and cloud-based applications and services. The interior employs Volvo’s Sensus Connect touch screen, which debuted in the recently introduced 2016 XC90 crossover SUV. Volvo says the touch screen provides a clutter-free interior with minimal dashboard buttons. The safety features, the company adds, represent further progress toward Volvo’s Vision 2020, which states that no one should be killed or seriously injured in a new Volvo by the year 2020.
“The S90 has taken a big step forward in terms of driving dynamics, performance and ride,” said Dr. Peter Mertens, senior vice president, research & development at Volvo Car Group. “We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control, and comfort.”
The S90 will follow a legacy of strong sedan sales for Volvo in the United States. The automaker has seen an 18% growth in U.S. car sales so far in 2015. The all-new XC90 has received strong demand from American drivers along with the XC60, which has enjoyed 31% growth in U.S. sales.