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Volkswagen Debuts Limited-Edition 2017 Pink Beetle

Volkswagen Debuts Limited-Edition 2017 Pink Beetle

By Philly Murtha, June 02, 2016
Using a social media hashtag name, Volkswagen this week announced that it will produce a new limited-edition 2017 #PinkBeetle featuring an in-your-face Fresh Fuchsia Metallic paint exterior and a vibrant pink-hued interior treatment. The special pink designer Beetle will be available in coupe and convertible configurations when it reaches dealer showrooms this fall. Pricing for the #PinkBeetle, which will likely attract female consumers, will be “value-oriented,” VW says, and revealed closer to the vehicle’s launch.

Initially displayed at last year’s New York International Auto Show, the 2017 #PinkBeetle is powered by a 1.8-liter turbocharged engine matched with a 6-speed automatic transmission that produces 170 horsepower and 184 lb.-ft. of torque. On the outside, the new pink Beetle will be trimmed with gloss black mirror housings and black running boards. Coupes will ride on 17-in., multi-spoke aluminum wheels and the convertibles will be equipped with 18-in., 5-spoke Twister design wheels. New bi-Xenon headlights and other LED lighting systems are standard.

The cabin of the #PinkBeetle is set up with a black dash trimmed in pink with a leather-wrapped multi-function steering wheel with paddle shifters. Heated front seats and back seating are upholstered in black Pink Club cloth inserts that are plaid with pink striping. An MIB II multimedia system is standard and comes with a 6.3-in. touch screen with VW’s Car-Net app suite that offers connectivity for all three major smartphone platforms. A rearview camera, keyless entry, and push-button start, plus a 3-month satellite radio subscription, are included.

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