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Toyota Participates in U.S. Space Travel on the Ground

Toyota Participates in U.S. Space Travel on the Ground

By Jeff Youngs, September 13, 2012
On Oct. 13, a Toyota Tundra large pickup will help tow the space shuttle Endeavour on local streets in Los Angeles as part of the shuttle's final road trip to be exhibited at the California Science Center. Endeavour will travel 12 miles from Los Angeles International Airport on city streets. The Tundra has been outfitted with a special dolly to help tow Endeavour the last quarter mile, according to Toyota Motor Sales U.S.A, Inc.

A 2012 Toyota Tundra CrewMax half-ton pickup that is just like the stock versions sold at Toyota dealerships, and equipped with a 5.7-liter V-8 engine, will pull the 300,000-pound space shuttle on the last leg of its journey. Toyota reports that the CrewMax with a V-8 produces a maximum towing capacity of 10,000 pounds.

In order to pull this special load, Toyota Motor Sales did extensive testing and also worked with The Sarens Group, a major heavy lifting and transport company based in Belgium, to develop a special dolly for leveraging and hauling the Endeavour.

Toyota Motor Sales has partnered with the Science Center to encourage awareness about the space program and also currently is displaying its large pickup in a Science Center exhibit to demonstrate the physics of leverage. The Endeavour exhibit will be open to visitors on October 30, 2012.

In August, Toyota delivered 11,347 Tundras in the U.S. market, which was up nearly 62% from a year ago (6,752 unit sales) on a selling-day adjusted basis. It was the fourth-best-selling truck in the market after the Ford F-Series, Chevrolet Silverado and Ram large pickup. Through the first 8 months of 2012, Tundra U.S. sales outperformed the industry--up 20% from a year ago--to 65,634 unit sales, based on data and analysis from J.D. Power's Power Information Network(R) (PIN) and LMC Automotive.*

*J.D. Power and Associates and LMC Automotive have a strategic alliance to share data and produce sales forecasts based on J.D. Power's real-time transaction data collected by PIN, with analysis and intelligence from LMC Automotive.

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