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Subaru Increasing BRZ Production on Strong Demand

Subaru Increasing BRZ Production on Strong Demand

By Jeff Youngs, December 11, 2012
Subaru initially expected to sell 6,000 units of its new 2013 Subaru BRZ rear-wheel-drive 2+2 sports car annually, but demand for the car is strong enough that the company will receive an additional 2,000 units to sell during the next 4 months, bringing first-year volume to 8,000 units. Subaru of America COO Tom Doll told Automotive News, "We are selling all the BRZs we can get. We have been sold out of the car since it was introduced."

Designed and engineered in collaboration with Toyota, the new BRZ is the only Subaru model lacking standard all-wheel drive. The new BRZ--and its twin from Toyota, the Scion FR-S--is equipped with a 2.0-liter "boxer" 4-cylinder engine generating 200 horsepower, plenty for a car weighing 2,762 pounds in standard specification.

The Subaru BRZ is offered with Premium or Limited trim, each equipped with a standard navigation system that Scion does not offer with the FR-S. Additionally, the BRZ Limited includes exclusive upgrades such as leather seats with Alcantara inserts, heated front seats, automatic climate control, and keyless entry with push-button ignition. The BRZ can also be painted in a unique WR Blue Pearl color that is not offered on the Scion.

Prices for the Subaru BRZ start at $26,265 for a Premium model with a manual gearbox and rise to $29,365 for a Limited model with the optional automatic transmission.

2013 Subaru BRZ Preview
2013 Subaru BRZ Summary, Photos & Specs
Subaru Car & Truck Ratings

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