Scion Reveals Outrageous C-HR Urban Vehicle Concept
By Philly Murtha, November 19, 2015
Toyota Motor’s Scion youth brand, which was launched 12 years ago, unveiled the C-HR compact crossover concept this week at the Los Angeles Auto Show. “Polarizing in a good way,” was how Andrew Gilleland, vice president of Scion, described the design during the debut. That might be an understatement for the concept, which could become the next icon for the Scion brand.
The concept turns eyes with a crazy, bold design that grins and flashes with trapezoid LED lights to appeal to the young, millennial consumer. The letters in the car’s name represent “Compact High Ride.” Gilleland said the concept doesn’t fit into a category, but is a 4-door model with a hatch, seats 5, but is not an SUV. “The C-HR has been developed to attract people who want a high-style, high-function, great-handling vehicle at a value price,” Gilleland said.
Look for a production version of this concept to reach the market in the near future. A hybrid variant may also be in the works, according to car enthusiast website reports.
Scion may need a boost from an exciting “polarizing” new model. October sales for the brand climbed 44.6% from a year ago, due to sales from the new iM compact car and the iA small car. Through the first 10 months of 2015, Scion sales were down 9.9%, to 45,471 units vs. 50,285 unit sales in the same period of 2014, according to data collected by J.D. Power and auto forecasting partner LMC Automotive.