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On the Road and More for "Ultimate Driving Machine" Owners and Others

On the Road and More for "Ultimate Driving Machine" Owners and Others

By Jeff Youngs, October 16, 2012
Where in the United States can you drive for the sheer fun of it? One road that comes to mind is Highway 1 along the California coast from San Simeon through the Big Sur to Carmel. This coastal road twists and turns along the cliff edges with views of crashing surf, colossal rocks and the expansive Pacific Ocean.

Considered a drive of a lifetime by National Geographic, this road and others are available as a Facebook app that is free to BMW customers from BMW Financial Services, and is also available to all other driving enthusiasts. "The Ultimate Drive" app is not just for owners of "The Ultimate Driving Machine," but also connects all vehicle owners who love driving with amazing roads throughout the country.

The app features user-suggested driving routes, detailed descriptions of the roads and scenery, photos, and user ratings. It also includes the ability to view stretches of road using Google Street View and "The Ultimate Drive" can be integrated with other route-sharing apps from BMW Financial Services for iOS and Android. More than a year ago, BMW's Ultimate Drive app was promoted as a free app download for smartphones from both Apple App Store and Android Marketplace.

In addition to finding new roads and vistas, BMW Financial Services this year is offering U.S. customers a chance for a special discount on a new BMW vehicle. The German brand's U.S. customers can receive a loyalty voucher worth as much as $700 on the first finance or lease payment of a new 2012 or 2013 BMW, and can claim the offer by scheduling a test drive within the app. Find out more by visiting the BMW facebook site.

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