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Mercedes-Benz Previews Concept A with Bold New Look in Shanghai

Mercedes-Benz Previews Concept A with Bold New Look in Shanghai

By Philly Murtha, April 18, 2017
Mercedes-Benz reveals the “hot and cool” look of its next-generation premium small car design with the Concept A Sedan at this week’s Shanghai Auto Show. Fewer creases and a smoother, lighter shape are emphasized in the new body style that is a major departure from the former sharper-angled small car architecture used on A-, B-, CLA- and GLA-Class models. The new Concept A is shorter, lower, and wider than the current small car platform, according to the automaker.

New “sensual purity” design elements include a lower-slung front end with super slim headlamps and a vertical bar Panamericana grille, adopted from Mercedes’ AMG Performance Division, with wide lower mesh airflows. More muscular wheel arches emphasize 20-in. light alloy wheels that give the car a sportier appearance, according to Mercedes. Little changes are flush door handles and slim, less obtrusive side mirrors positioned along the beltline of the sedan. The striking front end also features the Mercedes star emblem at the center and the lower air intake stretches across the front of the car, highlighted with a dark chrome trim strip.

Mercedes has revised the headlamps significantly so they are incorporated into the sleek body line. Lamps have a grid structure that fits with Mercedes-Benz “stimulating contrast” design and have a UV paint coating when exposed to ultraviolet light. Headlamps glow in colors depending on the amount of available light, so daytime running lamps are white.

The new graphic lighting technology and design is carried over into the rear end of the Concept A Sedan with more sculptured taillights. The rear bumper also includes a diffuser trimmed in black with a chrome strip that picks up front-end design features. Exhaust deflectors are dark chrome. The car on display at the show also features dark-tinted windows and a tinted panoramic glass roof that sweeps back from the windshield.

In earlier news, it’s been reported that Mercedes-Benz may bring the smaller A-Class sedan to North America by the end of 2018, according to AutoCar. It already sells in Europe and will be marketed in China.

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