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Large Pickups and Compact CUV Models Capture Share in April

Large Pickups and Compact CUV Models Capture Share in April

By Jeff Youngs, May 07, 2013
Large pickups and compact crossovers (CUVs) gained strength, while midsize sedans lost favor in the U.S. market during April. Three large pickups built by the Detroit Three and three midsize sedans from Honda, Toyota and Ford brands held six of the 10 best-selling model spots in the U.S. market in April, according to data collected by J.D. Power & Associates and its strategic partner LMC Automotive. The remaining best-selling models in the top 10 last month were compacts--two compact sedans and two compact CUVs.

Large pickup sales rose 22%* and captured a larger 11.9% share of the U.S. market in April, which was up from a 10.2% share a year ago. However, the over-crowded and very competitive midsize sedan market saw sales dip 5.9% from a year ago and its share slip to 16.4% from 18.2% in April 2012.

Compacts continued to be popular in April this year--especially compact CUVs, which accounted for a larger share of the market than did large pickups. Segment deliveries climbed by 22.4% and share grew to nearly 12.9% from 11.0% a year ago. The second-largest segment in the market--compact conventional cars--posted a 4.7% rise from a year ago. However, this heavily-populated segment raised its share by a fraction of a point--which rounded out to a 15.3% share in both years.

A few more April sales highlights for the top 10 sellers:

  • Ford's F-Series continued to set the pace as the sales leader among all models in the U.S. market, followed by its rival Chevrolet Silverado. Both outpaced the industry's 4.3% sales gain from April 2012. Ford sold nearly 57,200 F-Series pickups during the past month. Chevrolet's total was nearly 39,400 Silverados.
  • Honda Accord outsold the perennial car sales leader Toyota Camry in April, despite weaker sales than in April 2012. Camry, which was redesigned a year ago, has held the U.S. car sales volume title for the past 11 years. Honda sold 33,538 Accord sedans and coupes in the United States last month vs. 35,385 Accords in April 2012--down only 1,847 units.
  • Toyota's Camry sold some 5,100 fewer units in April to be the second-best-selling midsize sedan for the month with sales of 31,719 units, down from 36,820 unit sales in April 2012. (The Nissan Altima, which led midsize sedan sales in March 2013, posted sales of nearly 22,000 units in April, which made it the fourth best-selling midsize car in the market, though it was not among the 10 best-selling models in April.)
  • Ram pickup trucks were stars in April. Ram, which is part of the Fiat-Chrysler Group, posted a strong double-digit increase to rank as the fifth-highest-volume model in April with sales of 31,409 units, up from 21,126 unit sales in April a year ago.
  • Besides the F-Series, Ford had two more models that made the top 10 in April. The redesigned Ford Fusion, which set an April record according to a Ford statement, outsold the redesigned Altima to take the No. 3 slot among midsize sedans with sales of 26,722 units. It also ranked as the No.6 best-selling model in the U.S. market during the past month.
  • Honda had two models among the 10 best-sellers in the U.S. market. One of them was the redesigned CR-V, which was the leader in the compact CUV segment and also ranked as the No. 7 best-selling model in April. CR-V sales rose to 26,519 units from 23,627 units a year ago.
  • The refreshed Honda Civic also remained the top-volume compact car in the country with sales of 26,453 units in April. A year ago, Honda sold 23,657 Civics. This popular small car ranked as the eight-best-selling model in the United States in April.
  • Ford's Escape was the Detroit automaker's third model among the 10 best-sellers in April. Escape ranked as the No. 9 best-selling model overall. Escape trailed the CR-V by just 695 unit sales last month. Escape sales totaled 25,826 units in April, up from 16,986 unit sales a year ago.
  • Hyundai Elantra, another compact model, was the tenth-best-selling model in April. The compact car's sales rose to 24,445 unit sales vs. 16,836 a year ago.

*There were 25 selling days in April 2013 and 24 in April 2012. The percentage of change has been adjusted for one more selling day this year.

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