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General Motors Offers Deals to Clear Pickup Truck Inventory

General Motors Offers Deals to Clear Pickup Truck Inventory

By Jeff Youngs, December 11, 2012
A redesigned 2014 Chevrolet Silverado and all-new 2014 GMC Sierra are expected to debut next month at the North American International Auto Show in Detroit, and in anticipation of a factory shut-down to prepare for production of the new pickups, General Motors built extra units of the outgoing 2013 models to keep dealers stocked with trucks. Now, Chevy and GMC dealers are offering significant discounts on 2012 and 2013 models in an effort to start clearing stock in advance of the arrival of the new Silverado and Sierra.

According to a report in Automotive News, dealers had a 138-day supply of Silverados and Sierras at the end of November, a total of 243,691 trucks on the ground or in the pipeline. Carroll Smith, who owns Monument Chevrolet in Pasadena, Texas, told Automotive News, "I'm overloaded. I've got them everywhere." Smith added, "They're going to have to get really aggressive to sell these trucks."

To address the inventory glut, GM has added $2,000 in customer rebates to the 2012 and 2013 Chevy Silverado and GMC Sierra, adding to the $1,000 in "bonus cash" the company is already paying out. The 2013 models are also offered with 0% financing.

Jill Green, who owns Green Chevrolet in East Moline, Illinois, told Automotive News that with the new rebates she would be advertising discounts as high as $11,000 on the outgoing Silverado models. "If anyone was going to buy a truck, I can't imagine they're going to get it any cheaper than they are this month," Green told Automotive News.

2013 Chevrolet Silverado Summary, Photos & Specs
2012 Chevrolet Silverado Ratings
Chevrolet Car & Truck Ratings

2013 GMC Sierra Summary, Photos & Specs
2012 GMC Sierra Ratings
GMC Truck Ratings

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