FordPass Offers Free Everyday Solutions and Info for All Consumers
This week at the 2016 North American International Auto Show (NAIAS) in Detroit, Ford Motor Company introduced FordPass, a new platform that it hopes will be like Apple’s iTunes in the transportation arena—particularly the automotive sphere. FordPass, which launches in the United States and Canada in April, will offer all consumers free membership to access personal assistance to solve everyday tasks on the road with the help of FordGuides—24 hours a day.
Activated through smartphones, membership in FordPass is free to all consumers. Drivers will be able to find efficient routes to a destination, reserve and pay for parking with ParkWhiz before reaching a location, or help to use FlightCar for ride sharing or borrowing a vehicle. They can buy coffee and a sandwich in advance, and pay for services through FordPay virtual wallet, which is similar to ApplePay.
In addition, Ford vehicle owners who are FordPass members can connect with a Ford dealer to set up maintenance and service appointments, or if they have a loan or lease through Ford Motor Credit, they can get account updates. If members’ Ford vehicles are equipped with Ford Sync, owners can use FordPass for remote start, lock, and unlock features. They can also check oil and battery charge levels and tire pressure remotely. FordPass even helps members locate their vehicle.
FordPass also will be a way for the automaker to reward loyal customers with merchandise through partnerships with retailers, including McDonald’s and 7-Eleven. For auto shoppers considering the Ford brand, FordPass also allows consumers to configure their next Ford vehicle.
On the business side, Ford hopes to make itself indispensable in solving everyday life problems, suggests Stephen Odell, Ford's head of global marketing, sales and service. He told the Detroit Free Press recently that “greater customer satisfaction leads to greater loyalty, which drives more revenue.”
Consumers can learn more about mobility services at new FordHubs locations. The first FordHubs will open this year in New York’s Westfield World Trade Center. Other centers will be set up in San Francisco, London, and Shanghai. To find out more information, go to www.MyFordPass.com.