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Ford to End Sedan Sales in U.S.—Keeps Mustang, New Focus SUV

Ford to End Sedan Sales in U.S.—Keeps Mustang, New Focus SUV

By Philly Murtha, April 26, 2018
It’s the end of an era for Ford Motor Co. (Ford), after the company announced plans to end sales of most passenger car models in North America. The current-generation Ford C-Max, Fiesta, Fusion, Taurus, and Focus sedans will be phased out in the next few years, say Ford officials.

The iconic Mustang midsize sporty car will be the lone car model in the Ford lineup since the next Focus variant is a Focus Active Crossover that launches in 2019. Lincoln’s lineup of three sedans, including the Continental midsize premium car, will continue to be sold. Separately, Ford said the Fusion moniker may appear on a new model. By 2020, Ford expects 90% of its portfolio to be trucks and SUVs, according to a statement.

Ford CEO Jim Hackett and other top officials said in a first-quarter results release that Ford will not produce a next generation of these models in its strategy to cut $25.2 billion in operating costs by 2022. In the first quarter of 2018, Ford net income was $1.7 billion—a 9% increase vs. the same quarter in 2017—and revenue rose by 7% to $42 billion.

Ford has reported that it will add five new SUV models during the next two years, in addition to its revived 2019 Ranger midsize pickup, unveiled earlier this year at the Detroit Auto Show. In other news, the automaker plans for every new Ford brand or Lincoln model introduced to include a hybrid or plug-in hybrid powertrain option. Hybrid-electric powertrains also will be available for the new Bronco plus F-150, Escape, Explorer, and Mustang. In the future, Ford plans to combine car and SUV attributes such as higher ride height, more space, and versatility in new model designs.

Last year, Ford Motor Co.’s U.S. market share was 14.8%, up from 14.7% in 2016, according to data collected by J.D. Power and auto forecasting partner LMC Automotive. Cars made up only 22.6% of total deliveries vs. 26.1% in 2016. Ford’s F-Series was still the best-selling model in the United States. At midday (Thursday), Ford’s share price was up 1.9% to $11.33.

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