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Dodge to Flex More Muscle, Teases 2018 Challenger SRT Demon

Dodge to Flex More Muscle, Teases 2018 Challenger SRT Demon

By Philly Murtha, January 12, 2017
As if the 707-horsepower Challenger SRT Hellcat wasn’t enough to satisfy even the most power-obsessed muscle car enthusiasts, Dodge has now announced that an even more extreme Challenger is on the way. Fiat Chrysler Automobile’s (FCA) performance brand has launched a new social media campaign with video teasers to promote its new devilishly brutish 2018 Dodge Challenger SRT Demon performance midsize sporty coupe. The Demon name has been revived from Dodge’s lineup history in 1971.

The new Dodge halo car, developed by the SRT performance group, won’t be unveiled until mid-April during the New York International Auto Show (NYIAS). However, Dodge today launches a series of teaser videos about the newest Challenger SRT Demon performance variant that starts with a 90-second spot named “Cage,” featuring a ferocious animated Hellcat beast that will transform with the new SRT Demon’s engineering prowess and changes.

Muscle car enthusiasts and fans can visit www.ifyouknowyouknow.com for weekly updates and new installments about the Challenger SRT Demon that will be “uncaged.” And they can also download sharable content before the car is revealed in New York City. Dodge also will promote the teaser campaign on its Facebook, Twitter, and Instagram social media pages. Fans can also use the hashtag #DodgeDemon for updates.

The current top-of-the-line, high-performance Challenger SRT Hellcat is powered by a 6.2-liter V-8 engine that puts out 707 horses and can shoot down a quarter-mile straightaway in 11.2 seconds, according to Dodge. News reports indicate that there may be a redesign for the Challenger before or by 2021, when it may move to the lighter Fiat Giorgio platform that is the current architecture for FCA’s new Alfa Romeo Giulia.

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