DealerRater Announces Top-Rated Car Dealers
By Jeff Youngs, January 29, 2015
DealerRater, the car dealer review website for consumers, has announced the winners of its 2015 Dealer of the Year Award program. The awards recognize new- and used-vehicle dealers for distinction in outstanding customer service, based on consumers' reviews of their dealership experiences shared on DealerRater.com.
"New- and used-car shoppers, as well as service department customers, write more than 35,000 reviews monthly on DealerRater, and these ratings and reviews are now seen by more than 14 million consumers each month," said DealerRater CEO Gary Tucker. "The dealers recognized today have earned the trust of their customers and shown that a great customer experience is a competitive advantage."
The highest-scoring U.S. dealership is Klaben Ford Lincoln in Kent, Ohio. Klaben Ford Lincoln earned a PowerScoreTM of 4.875 out of a possible 5.0 in 2014, with 723 reviews.
Bank Street Hyundai in Ottawa, Ont., won the 2015 Canadian Dealer of the Year with a PowerScore of 4.781, with 421 reviews in 2014.
The Dealer of the Year awards are based on reviews by new- and used-car shoppers and those who took their vehicles into dealerships for service. Reviewers evaluated dealers on customer service, quality of work, friendliness, pricing, and overall experience. Dealers must have had at least 25 new reviews written on DealerRater.com during 2014, and averaged a minimum of a 4 out of 5-star rating to qualify for the 2015 Dealer of the Year award. The PowerScore is determined through a Bayesian algorithm that factors the dealership's average DealerRater consumer rating and the total number of reviews written about the dealership during the 2014 calendar year.
For a complete listing of the top-rated car dealers in the United States and Canada for each new auto brand, visit www.DealerRater.com.