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Compact Crossovers Continue to Gain Momentum with US Consumers

Compact Crossovers Continue to Gain Momentum with US Consumers

By Jeff Youngs, March 06, 2012
Nearly one of every four new vehicles purchased or leased in the U.S. market during 2011 was a crossover utility vehicle, which is a car-based utility vehicle. The four CUV segments, for both luxury and non-luxury brands, accounted for nearly 24% of new-vehicle sales.

Compact crossovers were the most popular among all crossovers, accounting for 11.3% of industry sales in 2011. Total (retail and fleet) deliveries of these smaller crossovers climbed by nearly 20 percent on a year-over-year basis.

Compact crossover demographic and sales trends are based on data from the Power Information Network(R) (PIN) Division of J.D. Power and Associates:
  • Retailers and manufacturers in the U.S. sold 239,000 more new compact crossovers in 2011 than in 2010. Overall, more than 1.5 million compact crossovers were sold in 2011.
  • Higher percentages of vehicle owners in other compact segments traded up to a compact crossover. One of the most significant differences was that 20.9% of compact MPV owners traded in their vehicle for a compact crossover.
  • PIN data indicates that the average age of a compact CUV buyer in 2011 was 49, down from 50 in 2010.
  • Although slightly lower than the previous year, in 2011 nearly one-half of these vehicles were purchased or leased by female buyers.
  • The average transaction price (less customer cash rebate) for a compact crossover was $25,128 in 2011, compared with $24,762 a year ago.
  • Among the 21 compact crossover models available in the market in 2011, seven were produced by Detroit-based automakers.
  • Rounding out the list of the five highest-selling compact crossovers for 2011, in rank order, are: Honda CR-V, Chevrolet Equinox, Toyota RAV4 and Nissan Rogue.

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