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Buick Announces Sport Touring Versions of its Verano, Regal, LaCrosse Sedans

Buick Announces Sport Touring Versions of its Verano, Regal, LaCrosse Sedans

By Joseph Dobrian, August 13, 2015


When Ford Motor Company discontinued the Mercury badge following the 2011 model year, the joke was that Buick became the undisputed official car of the American Association of Retired Persons. Perhaps sensitive to that perception, and in a concerted effort to appeal to a younger demographic, Buick has been working behind the scenes to impart a sportier look to some of its models.

The latest effort by Buick to widen its appeal comes in the form of the 2016 LaCrosse, Regal, and Verano Sport Touring (ST) models, all featuring distinctive exterior cues that are designed to make them considerably more visually exciting than previous editions. They join the Enclave Tuscan Edition and recently announced Encore Sport Touring as special variants that will expand Buick's lineup into more design-focused choices.

Each 2016 model features special 18-in. wheels with machined faces and black "pockets," and a rear spoiler. All have Buick IntelliLink with Apple CarPlay capability and OnStar 4G LTE connectivity with Wi-Fi hotspot. The LaCrosse Sport Touring includes remote start, 8 standard air bags (including rear-seat thorax air bags), and leather-trimmed seats with heated front seats. The Regal Sport Touring includes a standard rear-vision camera system, heated front seats, and leather-trimmed front and rear seats. The smallest of the three sedans, the Verano Sport Touring includes dual-zone climate control, 8-way-adjustable power driver's seat, and heated front seats.

"Buick is reaching an all-new generation of customers by reinventing itself in terms of design, function, and capabilities," said Duncan Aldred, vice president of Buick. "These new ST models underscore the importance of design choices, while complementing the safety, refinement, and connectivity technologies that are drawing new customers to Buick dealerships."

The Buick Protection plan is available for all 2016 Buick models, including the new Sport Touring versions of the Verano, Regal, and LaCrosse. It pays for the first two visits of scheduled maintenance services for 2 years or 24,000 miles, whichever occurs first.

The 2016 Sport Touring sedans and Encore Sport Touring go on sale this fall.

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