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2014 Toyota Tundra Prices Chopped to Offer Greater Value

2014 Toyota Tundra Prices Chopped to Offer Greater Value

By Jeff Youngs, August 13, 2013
The full-size pickup truck market is a competitive one filled with buyers who tend to demonstrate fierce brand loyalty. Chrysler and Ford have the Ram and F-150 on a regular cycle of updates to improve fuel economy, payload capacity, towing capability, and more, while General Motors is debuting brand-new versions of the Chevy Silverado and GMC Sierra for 2014.

In response, Toyota has freshened its 2014 Tundra model, and is both reducing prices and adding equipment in order to position the Tundra as a better value and to simplify the lineup.

This year, the 2014 Tundra is offered in five trim levels: SR, SR5, Limited, Platinum, and a new 1794 Edition that commemorates the founding of the Texas ranch upon which the Tundra assembly plant is located. The base price of the Tundra SR Regular Cab with 2-wheel drive is $26,915, while the Tundra Platinum and 1794 Edition CrewMax models top out at $48,315 with 4-wheel drive. The prices above include a $995 destination charge.

Based on Toyota's number-crunching, compared with the 2013 Tundra, the new 2014 lineup sees an average price decrease of $263.

Highlights of the 2014 Tundra include standard air conditioning, Bluetooth connectivity with audio streaming capability, reversing camera, windshield wiper de-icer, front and rear mudguards, power windows and door locks, heated power exterior mirrors, and a trailer sway control system. Equip a Tundra SR with the available 5.7-liter V-8 engine, and Toyota includes a standard trailer-towing hitch. Toyota also notes that the Tundra is the only model in its class to offer a blind-spot monitor and rear cross-traffic alert.

The updated 2014 Toyota Tundra goes on sale on August 9, 2013.

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