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Power Profile: Nissan Altima

Power Profile: Nissan Altima

By Christian Wardlaw, May 10, 2016

Since 2012, the year before Nissan last redesigned the Altima, the car’s appeal, according to its owners, has risen to a 5-year high in the J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study.SM In the 2015 U.S. APEAL Study, the Altima tied with the Hyundai Sonata as the second-ranked model in the Midsize Car segment.

For 2016, Nissan has made numerous improvements to the Altima, the company no doubt interested in retaining the car’s high marks for overall appeal. Most important, structural revisions improve the Altima’s crash-test ratings. Nissan has also revised the car’s dynamic tuning in order to make it more enjoyable to drive. New infotainment and safety technologies debut, along with a sporty new SR trim level.

Perhaps these changes have sparked your interest in the 2016 Altima. If you’ve ever wondered who buys this car and what owners like most about them, this Nissan Altima Power Profile will provide some insights.

Who Buys the Nissan Altima?
According to J.D. Power research data, and when compared with Midsize Car segment averages, Altima buyers are more frequently women, younger, and less affluent.

Women account for 42% of surveyed owners, compared with 39% for the segment. On average, Altima owners are 52 years of age and earn a median household income of $74,032, compared with 54 years of age and $83,127 for the segment. This could explain why 37% of Altima owners identify themselves as price buyers, compared with 29% of Midsize Car segment owners.

Further evidence that consumers choose the Altima for economic reasons is apparent in the J.D. Power study data. For example, 35% agree mostly that their first consideration in choosing a vehicle is miles per gallon, compared with 27% for the segment. Additionally, 7% of Altima owners agree mostly that they are willing to pay more for a vehicle that is environmentally friendly, compared with 13% for the segment average.

In other respects, Altima owner preferences align with segment averages, though they do demonstrate a slightly higher affinity for vehicles that offer responsive handling and powerful acceleration (93% vs. 89% for the segment average).

What Do Owners Most Like about the Altima?
Based on the results of the 2015 U.S. APEAL Study, and according to the people who own one, the five most appealing attributes of the Nissan Altima are (in descending order) storage and space, exterior styling, seats, interior design, and driving dynamics.

Additional Research:

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