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Power Profile: Mazda 6

Power Profile: Mazda 6

By Christian Wardlaw, May 20, 2016

When the redesigned 2014 Mazda 6 debuted, the midsize family sedan’s appeal skyrocketed. For two years in a row—2014 and 2015—the Mazda 6 ranked highest in its segment in the J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study.SM Most recently, the 2015 U.S. APEAL Study ranked a total of 12 Midsize Car models.

Changes to the 2016 Mazda 6 could help the car to retain that highest ranking (results of the 2016 U.S. APEAL Study will be announced on July 27, 2016). Mazda has installed a new infotainment system and new driver-assistance and collision-avoidance technologies, upgraded both the interior and exterior, and has added a Sport driving mode for cars with an automatic transmission.

Is this the right car for you? Check out this Mazda 6 Power Profile to learn more about the people who own this model and who rate it so highly in comparison with other Midsize Cars.

Who Buys the Mazda 6?
Compared with Midsize Car segment averages, Mazda 6 owners are predominantly male (74% vs. 61%), younger (47 years vs. 54), and earn a higher median household income ($98,077 vs. $83,127).

Though a Mazda 6 with i-Eloop technology is EPA-rated to get 40 mpg highway, Mazda 6 owners are less likely to agree that their first consideration in choosing a vehicle is miles per gallon (74% vs. 79% for the segment). Reliability is not as significant a factor, either, with fewer Mazda 6 owners agreeing that their first consideration in a vehicle is reliability (93% vs. 97%).

Almost twice as many Mazda 6 owners identify themselves as Performance Buyers, compared with the segment average (18% vs. 10%, respectively). Furthermore, 65% agree that their family and friends think of them as someone who knows a great deal about autos, compared with 59% for the segment, and 96% agree that they like a vehicle that offers responsive handling and powerful acceleration, compared with 89% for the segment.

A whopping 86% of Mazda 6 owners agree that they like a vehicle that stands out from the crowd, compared with 71% for the segment. Just 36% of Mazda 6 owners agree that a vehicle is just a way of getting from place to place, compared with 46% of the segment.

What Do Owners Most Like about the Mazda 6?
Based on the results of the 2015 U.S. APEAL Study, and according to the people who own one, the five most appealing attributes of the Mazda 6 are (in descending order) exterior styling, interior design, seats, driving dynamics, and engine/transmission.

Additional Research:

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