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Power Profile: Honda Civic

Power Profile: Honda Civic

By Christian Wardlaw, May 12, 2016

Honda has dramatically redesigned the Civic for the 2016 model year, enlarging the car while making it both more powerful and more fuel efficient. Safety enhancements—from the car’s structure to its driver-assistance and collision-avoidance technologies—also arrive, and the infotainment system gains Apple CarPlay and Android Auto smartphone-projection technology.

This thorough redesign arrives one year after the previous-generation Civic rose from the 13th-ranked position to the 10th-ranked position among Compact Car models in the J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study.SM The study ranked a total of 19 compact cars.

If you’ve ever wondered who buys this car and what owners like most about them, this Honda Civic Power Profile will provide some insights. Remember, though, that this data pertains to the previous-generation 2015 Civic, not the redesigned 2016 Civic model.

Who Buys the Honda Civic?
Compared with the segment average, Civic buyers skew more female, slightly older, and a little more affluent. According to the 2015 U.S. APEAL Study, 48% of Civic owners are women, compared with 44% for the Compact Car segment. The median age of a Civic owner is 50, compared with 51 for the segment, and the median household income of Civic owners is $75,556, compared with $72,219.

J.D. Power research data also shows that Civic owners are more likely to agree that a vehicle is just a way of getting from place to place, compared with the segment average. Additionally, they agree mostly at a higher rate that they avoid vehicles they think have high maintenance costs, and that they make quality of workmanship and reliability a first consideration when choosing a vehicle.

What Do Owners Most Like about the Civic?
Based on the results of the 2015 U.S. APEAL Study, and according to the people who own one, the five most appealing vehicle characteristics of the previous-generation Honda Civic are (in descending order) exterior styling, interior design, driving dynamics, visibility and safety, and fuel economy.

Additional Research:

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