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Power Profile: Ford F-Series Super Duty

Power Profile: Ford F-Series Super Duty

By Christian Wardlaw, June 08, 2016

A completely redesigned 2017 Ford F-Series Super Duty arrives at the end of the summer of 2016, which means that large heavy-duty pickup truck buyers will enjoy attractive deals on the outgoing model.

Though it is the oldest design in its segment, dating to 2008 but with a significant refresh for 2011, the Ford F-Series Super Duty has enjoyed a program of continuous improvement over the years. In fact, in the J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study,SM the Super Duty ranked second among the four trucks in the segment, tying with the Chevrolet Silverado HD and ranking higher than the Ram Heavy Duty.

Given that the F-Series Super Duty is about to receive a complete redesign, few changes are made for the 2016 model year. Aside from new colors, Ford offers a new rapid-heat supplemental cab heater in cold-weather states and provides a couple of new options for box-delete and fleet trucks.

If you’ve ever wondered who buys this full-size heavy-duty pickup truck—outside of companies and government entities—and what buyers like most about them, this Ford F-Series Super Duty Power Profile will provide some insights.

Who Buys the Ford F-Series Super Duty?
Not surprisingly, demographics related to F-Series Super Duty buyers align with large heavy-duty pickup segment averages. Buyers are predominantly men (91% vs. 92% segment average), with a median age of 55 years (vs. 54) and a median annual household income of $112,972 (vs. $111,677).

Super Duty buyers are less likely to strongly agree that they prefer a vehicle that stands out from the crowd (37% vs. 42% for the segment), and are less likely to strongly agree that friends and family think of them as someone who knows a great deal about autos (34% vs. 40%). In all other respects, F-Series Super Duty buyers share the perspectives of buyers of large heavy-duty trucks in general.

What Do Buyers Most Like about the F-Series Super Duty?
Based on the results of the 2015 U.S. APEAL Study, and according to the people who own one, the five most appealing attributes of the Ford F-Series Super Duty are (in descending order) engine/transmission, exterior styling, visibility and safety, interior design, and seats.

Additional Research:

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