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J.D. Power Car Studies

2016 New Autoshopper Study: Social Media Usage during New-Vehicle Shopping...
The just-published J.D. Power 2016 New Autoshopper Study finds that consumers who use the internet during their new-vehicle shopping process are...
J.D. Power to Release New Tech Experience Index (TXI) Study to Analyze...
To help automakers understand consumer tastes and expectations regarding vehicle technology, J.D. Power will publish a new study—the 2016 U.S. Tech...
2016 Seat Quality and Satisfaction Study: Seats Critical to Vehicle...
A vehicle’s seats can go a long way toward enhancing the customer experience as well as customer loyalty, according to the J.D. Power 2016 Seat...
2016 U.S. Automotive Media and Marketing Report—Summer: Traditional Media...
Drivers of new vehicles in the United States spend an average of 11 hours a day watching TV or streaming video content, listening to radio...
Non-Premium Brands Edge Up More than Premium Brands in 2016 U.S. APEAL...
Although luxury, or premium, auto brands in the U.S. market tend to delight their owners more than their non-premium counterparts, according to the J...
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