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| What makes J.D. Power consumer ratings so different? |
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Since 1968, J.D. Power and Associates has been conducting quality and customer satisfaction research based on survey responses from millions of consumers worldwide. We do not rely on expert opinion. Our product and service rankings are based solely on the opinions and expectations of consumers who have actually used or owned the product and service being rated.
We represent the voice of the customer by translating survey responses into information that companies use to improve quality and customer satisfaction. Highlights of study results are provided on the J.D. Power Consumer Centre to help consumers make more informed decisions. J.D. Power and Associates has developed and maintains one of the largest, most comprehensive historical customer satisfaction databases in existence, which includes feedback on virtually all aspects of the shopping, buying, service, and product-ownership experiences. |
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