Canadian Discount Brokerage Investor Ratings

2011 Canadian Discount Brokerage Investor Satisfaction Study

Overall Satisfaction: This score is based on how investors rate their experience with their discount brokerage firm overall. Close Account Offerings: This score is based on how investors rate their primary discount brokerage firm on aspects of account offerings, including: variety of investment products and services offered, effectiveness in communicating new investment products and services, and variety of language options available. Close Information Resources: This score is based on how investors rate their primary discount brokerage firm on aspects of information resources, including: availability of investment news, research and analysis, online investment tools, and investment guidance services. Close Account Information: This score is based on how investors rate their primary discount brokerage firm on aspects of account information, including: variety of options to access account information, ease of accessing information, and usefulness of account information provided. Close Trading Charges and Fees: This score is based on how investors rate their primary discount brokerage firm on aspects of trading charges and fees, including: clarity, fairness, and reasonableness of annual account fees, per trade commission fees, and non-trading charges and fees. Close Interaction: This score is based on how investors rate their primary discount brokerage firm on aspects of trading and customer support activities through the following channels: website, telephone, and investment centre. Close