Canadian Discount Brokerage Investor Ratings
2009 Canadian Discount Brokerage Investor Satisfaction Study
Award Recipient
Disnat


Ratings Factors
Company
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Overall Satisfaction: An aggregate score based on investor satisfaction with the various aspects of the experience using their primary discount brokerage. Interaction: This score is based on trading and customer support activities through the following channels: website, phone and branch. Account Information/ Statements: This score is based on the accessibility and usefulness of account information and statements. Trading Charges and Fees: This score is based on the clarity and fairness of trading charges and annual account fees. Information Resources: This score is based on the availability and variety of investment news, research, analysis and tools. Account Offerings: This score is based on account setup detials and the variety of investment options, product and services available. |
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BMO Investorline






CIBC Investor’s Edge






Disnat
Award Recipient
Award Recipient






RBC Direct Investing






Scotia iTRADE (formerly E*TRADE Canada)






ScotiaMcLeod Direct Investing






TD Waterhouse Discount Brokerage






Included in the study but not ranked due to small sample size are: HSBC InvestDirect, National Bank Direct, Qtrade and Questrade.
Problem Resolution is a component of the satisfaction model but not shown due to small sample for each brand.
Problem Resolution is a component of the satisfaction model but not shown due to small sample for each brand.


