As more millennials become involved in the mortgage origination process, lenders are faced with new challenges and new opportunities when it comes to providing them with a good customer experience. How can lenders ensure that they are meeting the expectations of this unique market?
Craig Martin, director of the financial services practice at J.D. Power discusses the importance of technology and self-service to this market. He also focuses on building trust and relationships with millennials and presents key fundamentals to keep in mind.