Creating awareness and motivating customers to engage with their utility’s programs, products, and services is a challenge for utilities. J.D. Power research finds customers' overall satisfaction climbs as utility program participation increases. Satisfaction among customers who are not aware of any program is 587 (on a 1,000-point scale), compared with 646 among those who are aware of program offerings but do not participate. Satisfaction increases to 655 among customers who participate in one program and increases dramatically, to 834, when customers are engaged in seven or more programs.

View the webcast to learn key insights derived from the J.D. Power Consumer Engagement Study.SM