ACI Defined

J.D. Power’s Automotive Consumer Insights (ACI) is a new product developed exclusively for media sellers, which…

  • Examines experiences, behaviors, points of view, trends, and insights across the vehicle shopping, buying, and owning processes
  • Covers five key demographic groups
    –Additional reports available by vehicle segment (e.g., Luxury)
  • Delivers insights from the most robust sample of automotive shoppers
  • Aggregates data from seven J.D. Power automotive studies
    –Studies currently subscribed to by automotive OEMs
    –Majority of studies in market for over 10 years
    –Not available through any other source
  • First time published; launched August 2013