Data derived from J.D. Power's Power Information Network (PIN)


Download the Industry Health Review to understand monthly sales and share performance, new model launches, and what's ahead for the industry, including:

  1. Industry total SAAR of 17.3 million (+0.5M): Total sales reached 1.64 million or +136K vs Dec’14
  2. Best‐ever December retail sales: Retail sales grew 3.4% (DSR‐adjusted) to 1.37 million vehicles, or +140K units
  3. Non‐retail sales were a drag on December: Non‐retail sales fell 8.4% (DSR‐adjusted) to land at 0.27 million
  4. Transaction prices hit all‐time record: CFTP grew $298 to $31,816
  5. Strong sales and CFTP combined for an all‐time consumer expenditures record: Spending on new cars reached $43.6 billion (+$4.8B)
  6. Highest December incentive spend since 2008: Incentive spend rose $265/unit (+8.4%) to $3,517
  7. Inventory remains stable: The average vehicle left the lot in 61 days, one day faster than year ago levels
  8. Trucks posted highest‐ever mix of industry sales: Pickups, SUVs and vans combined for 60.1% of retail sales, +4.0ppts
  9. Premium growth trailed non‐premium: Premium segments sales grew 1.4% (DSR) vs 3.8% for non‐premium