You’re looking to understand Millennials. You’re not alone. This e-book, “3 Keys to Winning Millennials’ Hearts & Business,” extracts just a few of the many insights from the J.D. Power Millennials Insight Report: The Customer Experience Perspective,SM a guide to understanding the most misunderstood generation in the world.

This e-book—derived from the Millennials Insight Report, which is based on the findings of more than 20 internal studies and several external studies published by governmental and academic sources—provides some new facts and concepts about the Millennial generation found in the report.

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