A shift is occurring in the way that smartphone practicality and convenience are defined, and it will likely continue until personal digital assistants advance to the point where phone screens are optional. More consumers are gravitating toward phones with large displays and looking past smaller, easily stowed devices that allow for one-handed control.

By no coincidence, this change is occurring just as time spent on mobile devices has surpassed time spent watching television. Also, other uses for a phone are proliferating thanks to advances in hardware and apps, increasing the appeal of larger touchscreens. Findings of the 2015 U.S. Wireless Smartphone Satisfaction Study—Volume 1 show several trends that quantify the advantages for manufacturers and content producers of investing resources in the large-phone market segment. Download the analyst note to learn more.