Collaboration Allows Automakers to Better Understand and Tailor Marketing to Reach the Right Car Buyers

WESTLAKE VILLAGE, Calif.: 2 June 2014 — J.D. Power and Nielsen announced today a collaboration that will link auto purchase behavior to consumer insights, allowing automakers to study automotive purchasing behavior within Nielsen consumer segments. Nielsen assigns every U.S. household to one of 66 consumer segments based on demographics, lifestyle, media and consumption behavior. The collaboration will allow automakers and their advertisers to better understand their performance within various consumer segments.

By linking auto purchase behavior from the Power Information Network® (PIN) from J.D. Power, which collects new- and used-vehicle retail transaction data daily from thousands of automotive franchises, to Nielsen PRIZM consumer segmentation, advertisers can tie together marketing activities across TV, radio, online and mobile channels and measure performance based on market share in near real-time.

“This is a new way for OEMs and advertisers to better understand who is purchasing their products, learn more about consumers’ lifestyles and preferences, communicate with the right consumers and ultimately achieve better advertising ROI,” said Steve Mehnert, senior client director, Nielsen Automotive.

Nielsen and J.D. Power’s collaboration will enable advertisers to promote the right product in the right place with the confidence they will be able to measure the success of their marketing and advertising campaigns within specific consumer groups.

“Linking brand and model market share to consumer segments will enable marketers to gain deeper insights about their current performance and target their best opportunities for growth in the future,” said Deirdre Borrego, vice president and general manager of the U.S. automotive division at J.D. Power. “We are enthusiastic to bring together Nielsen’s consumer segmentation with J.D. Power’s timely market intelligence to provide our clients with a comprehensive view of the automotive consumer.”

About J.D. Power

J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. Headquartered in Westlake Village, Calif., J.D. Power has offices in North/South America, Europe and Asia Pacific. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit J.D. Power is a business unit of McGraw Hill Financial.

About McGraw Hill Financial 

McGraw Hill Financial is a leading financial intelligence company providing the global capital and commodity markets with independent benchmarks, credit ratings, portfolio and enterprise risk solutions, and analytics. The Company's iconic brands include Standard & Poor's Ratings Services, S&P Capital IQ, S&P Dow Jones Indices, Platts, CRISIL, J.D. Power and McGraw Hill Construction. The Company has approximately 17,000 employees in 29 countries. Additional information is available at

About Nielsen

Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit

Media Relations Contacts

John Tews; Troy, Mich.; 248-680-6218; [email protected]

Syvetril Perryman; Westlake Village, Calif.; 805-418-8103; [email protected]

Jennifer Frighetto, 847.605.5686; [email protected]

About J.D. Power and Advertising/Promotional Rules

About McGraw Hill Financial 

Media Contacts:

John Tews

Troy, Michigan

(248) 680-6218