Seraj Bharwani is Chief Strategy & Analytics Officer at Visible Measures. Seraj was also the Co-founder of Digitas & MIT’s Design Studio of the Future, and specializes in consumer insights, trends, and best practices for branded content. He advises CMOs and senior marketers in a wide range of industries including the automotive vertical, has moderated dozens of panels at Adweek, iMedia, IAB, SXSW, and at other media & marketing industry events in North America, and is an author of many whitepapers and articles in refereed journals.