Rob Gelick is the Senior Vice President and General Manager of Digital Platforms for CBS Interactive Entertainment. In this role, he is responsible for developing cohesive CBS Interactive Entertainment experiences across multiple platforms – the web, mobile, connected devices, social, video and gaming – including CBS.com, the CBS App and CBS All Access, CBS’s subscription video on demand and live-streaming service. In addition, Gelick’s team leads the development and production of original digital content to support the CBS Television Network’s slate of shows. This includes managing and producing original editorial and video for over 40 shows’ branded pages on CBS.com as well as social accounts. Gelick also leads the development of digital strategies to launch and grow the digital presence of CBS’s new shows as well as special events like the GRAMMYs and ACM Awards.

Previously, Gelick was the SVP and GM of CBS Mobile, where he led up all aspects of the CBS Mobile business across more than a dozen CBS Interactive properties including CBS.com, CBSSports.com, CBSNews.com, CNET, GameSpot, and TV.com; as well as mobile development for The CW and CBS Paramount Television. He also managed licensing of CBS brands on mobile platforms, and oversaw all mobile-related video, advertising, games, alerts and interactive TV initiatives. Gelick joined CBS Interactive in 2008 as Vice President of CBS Mobile, overseeing operations and new business development.

Prior to CBS, Gelick was one of the founding executives at Helio where he envisioned, developed and managed an award-winning portfolio of mobile social networking and media services including the industry’s first MySpace mobile service, the first complete YouTube Mobile offering. Before Helio, Gelick spent eight years at Motorola. There, he was instrumental in the company’s strategic alliance with Apple to bring iTunes to Motorola’s next generation mobile devices.