Michael Rossidivito has been working in the Automotive sales industry for over 11 years in various capacities. He started in the sales department selling Nissan products for one year, and then was promoted to the Finance and Insurance Office as a Business Manager at the Nissan store, a department where he worked for about 3 years. Rossidivito was then promoted to be a Floor Manager before being promoted to be the General Manager of Peruzzi's Buick GMC store. After two years of running the GM store, Rossidivito was asked to take over the auto groups combined BDC department, which started with 3 stores and 4 brands. Since then, another store and brand have been added. Rossidivito quickly realized that the health of the BDC depended on the health of the websites and digital campaigns, so he started to manage those as well. Now, as the Digital Marketing Director, Rossidivito helps the owner and other managers make informed digital marketing decisions based on analytical data to give the company a good digital presence while keeping costs in line.