With more than 10 years of experience, Michael helps clients to better understand the business impact of their omni-channel advertising efforts through a multi-disciplined approach to measurement. As the Director of Analytics & CRM at 22squared, Michael oversees all Analytics for the agency. His past experience with automotive, financial and retail brands, and his ability to seamlessly incorporate analytics into an integrated, creative-focused environment, has allowed him to guide both clients and teams to uncover business-impacting insights and results.